One of our survey questions is "Over the past twelve months, how much did your household spend on taxes?" The conversation all too often goes like this:
"Over the past twelve months, how much did your household spend on taxes?"
"Taxes? What does that word mean?"*
"You know, money that you give to the government, maybe from a paycheck or for your house every year."
"Ahhhh... (smiling indulgently) no, mi'ja, we don't have any of that around here."
Vicious circle, anyone?
*Yes, we are using the locally correct word - believe me, we checked.
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